Google will change the appearance of search results for Europe, "will handicap" competitive services



For about three years officials of the European Union analyze the job search of Google and its impact on competitive services (Yelp, UrbanSpoon, TripAdvisor). If you remember, companies that own thematic search services (tickets, restaurants and cafés, and others) filed a joint lawsuit against Google, complaining about the inability to compete with the search giant. Corporation, after a series of trials and work with EU officials, went to meet him, and soon will be presented the new version of search results, so to speak, European.

first, Google will give users to know when the link is to the "native" tools, and when — on third-party services/resources. In addition, when displaying one of its links that Google has pledged three links to services of competitors. For example, when showing in search results links on Google+ Local, you'll see links and resources on Yelp, UrbanSpoon, TripAdvisor, and other relevant services and websites.

The agreement with the EU authorities and apply to search services of the Corporation, including restaurant, financial & shopping. In addition, the results on Google News are selected and separated from the main search results. All this will allow Google to avoid fines and any restrictions in their work in the EU.

It is worth noting that, despite some changes in the appearance of search results, a search algorithm in this case will be almost NetFront. Clearly, not all competitive services of Google, the company will be satisfied by relatively minor changes in search results.

Recently on Habre has already published the news regarding the complaints from Microsoft, Nokia and Oracle filed against the monopoly of Android apps from Google. It appears that the trial concerning the "Google monopoly" in Europe will continue for a long time.

Via techcrunch
Article based on information from habrahabr.ru

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