How to configure almost free advertising for the users of Habra using the pixel retargeting, and how to fix this feature

the User Mugik left an angry comment to my yesterday's article about setting up an advertising office in the VC. They say, like I'm an expert, just know how to only configure an advertising campaign in the VC.

I pondered, and decided to make a definite change in the article to combine business with pleasure: to calm the man, but at the same time to acquaint you with the possibilities of retargeting pixel, for example, the collection of audience that reads a particular entry on habré.



According to the official price list Habra the cost of 1000 impressions of the banner for users of the resource ranges from 400 to 550 rubles. For geo-targeting Moscow and St. Petersburg will have to pay 20 percent and 15 percent respectively. Under the cut I'll share with you the ability to customize the exact is as for a wide range of users of Habra, and on readers of certain publications (to do SO is VERY wrong and I hope this is soon fixed!) for the price of 5 to 20 rubles per thousand impressions.

Vkontakte, Facebook and a bunch of other guys offer a retargeting pixel to gather audience from THEIR sites. How it looks in perfect conditions:

1. Create your landing page open an advertising office, click on the tab Retargeting.
2. Click "Create group", specify any name and select the option "install code on website"
3. Get retargeting code as in the screenshot below, which must be set to the html markup of the site.



Now every user who goes to our website and has a profile of a particular social network — get into our database of retargeting, which we can use for advertisement for hot visitors.

And everything seems to be good if not for one thing. If a little pokoldovat over the code, in fact, it can be placed on ANY website or forum where you can attach the image.

Aside from the above code, all the unnecessary, leaving only the link to the image (in our case vk.com/rtrg?r=wWM08jgMshpIIUEzkrv7TMldCHTG8ABb0X95BfXdSc7*QKDwP8UrrLpIZqM*Hxde7vJ5XRoTrUZY0K4OYfvIr/7zW1NH8nUqwPiY9ZQqeTzD3Xqv1okXiptgced1by3796oopazz*wbR/tj6zF2UuGppj*kJnsBhmLLoEpGxoLc-) and inserting it in the place where you can leave the image reference (as, for example, on habré) — you can achieve phenomenal results.

So, after the comment above a specified username, I added a pixel in the bottom (already removed, if that). Thus, the retargeting only people who have come under the cat.



Technically, it is now possible to configure these users advertising, with questions like: is Also sitting on habré? Also read this article on habré? and so and so. As a rule (especially when working with small local forums), many people are curious as to how they are calculated, and they happily clicked on this kind of advertising.

With Hebrom could it be more elegant to write some usable articles on different programming languages and/or areas webdev in the future to help HRам to advertise for the maximum target users (designers/rubyists/pythonistas) or sell some specific services and goods. Thus, setting the tone of the article in the title and the short description, you can gather a fairly narrow target audience for your desired interests.

In fact, this feature allows you to pour mass advertising to users of the resource, but not at the price of 600 rubles per 1000 impressions (as proposed by Habr), and at a price of 5-10 rubles per 1000 impressions, with the necessary gender and age characteristics.

But since I'm not much of asshole — the above database will not be used for any type of advertising. And insert this code in the future publications I intend to. I just wanted to show some skeptical users that even in advertising, there are many non-standard (at times, not quite white, but still interesting) methods.
Also, I would like to offer the resource administration to learn from the experience of the same dirty.ru that perezalivat all the pictures in my Habradirty storage. First, the ability to insert such pixels are eliminated automatically, and secondly, the picture will live on in publications as long as the vault.

One could, of course, do check for certain characters in the link (type vk.com/rtrg), but again, there are lots of cakrawala-links and quirky username that you will find the options to circumvent the restrictions).

I in any case did not try to obtain any benefit from the collection of the above base, and just wanted to show one non-obvious opportunity, and offer to fix this feature on habré.

And if you want to learn about more hacks and opportunities in advertising on the web, I occasionally will add them in this cozy channel telegram, in order not to fall asleep geek resource unnecessary offtopic.

PS My arrogance has no limits, but this is the last time you see my publish a reference to this channel:

Article based on information from habrahabr.ru