LotCat
Hello!
Everyone who works on the mobile apps market, know the demand for SEO specialists. Everyone is looking for new approaches, channels, cases, to "open a window" in the top of the market with the lowest cost. And, it seems, we managed to come up with something new. Ugh, ugh, ugh! I hope that on Habre there are a lot of experts who appreciate our efforts.
The story begins with a small case. Our company is engaged in creation of mobile games. We have a small subscriber base, of which we regularly inform about new releases, through bulk sms. Going base for a long time, due to various reasons, we have not segmented it on the platforms. Therefore, Android users received the news that was of interest to iOs users, and Vice versa.
"This is an abnormal situation that violates karma loyalty of our customers" – we decided. In the result the idea was born, which gradually led to the emergence of a new service with a different primary purpose. Say, with startups, it happens quite often.
Meet:
LotCat (http://lotcat.com) service that saves time and money on the promotion of mobile applications.
At first glance it's a typical "cakrawala", which brings together references to all markets and platforms in one short. Actually, this was the first idea of our motostorm.
A single link can be sent in the SMS sending to all users, but the system already recognizes who likes apples and who the green men. We have even provided a Desktop link, if the link should be "sow" not only in SMS.
The first version LotCat had such an easy function that was written "on my knees" and for internal use. Tested, painted cute cat (the Internet loves cats) and went on to...
A few years ago the QR code was considered a very promising technology for advertising. He is now used in creative marketing solutions. But, unfortunately, many advertisers believe the creative application of QR code. Although there are original examples.
the Pavilion near the red square, which has brought Russia a victory at the architectural Biennale in Venice.
In LotCat we decided to return to the practical value of this technology, adding the ability to create from the received single reference QR-code.
First of all, QR is expanding advertising opportunities mobile app – from social networks to offline. You can place it on the sand (see photo) by car on the banner on the pole on the table or whatever. Thanks LotCat the user with any platform go to the link prescribed in the code, go to your market.
QR code LotCat in advertising one of our projects.
KISSmetrics research shows that posts with photos get 53% more likes, 104% more comments and 84% more clicks. Visualization is now a trend, thanks to which the unprecedented growth of social networks focused on images: Instagram, Pinterest (feel where to dig with QR codes?). Not far behind, and major entertainment community, the description of each of them you will see the recommendation to post content with pictures.
Sand the QR code from the Japanese company Japan Trends.
In our case, the QR code, "risovannye" in image, will replace the six link and just pay attention. A certain percentage of readers are from the scan directly from the screen – that's a fact.
Burger King knows a lot about effective advertising
We tried to place the QR code LotCat a link to the game in the public Vkontakte and found that quite a large number of people really scan these pictures and move in the market.
But that's not all...
Any Captain Obvious will tell you that when you conduct an advertising campaign, mobile app or promoting a game, you need to track and understand which channels are the most successful from the point of view of conversion in the trafc, which platforms are more popular, etc. etc. and Not interfere with the analysis of the effectiveness of a particular advertising application offline. That is more complicated, though, see what we come up with.
We added LotCat statistics.
The system collects and displays the data on transitions, referrals, browsers, countries, platforms. It is a necessary minimum that will allow you to see, for example, that your app subway download users with Android, and the booklet in the restaurant attracts people from Apple. Although maybe you will be different?
Finally we come to the main function LotCat for which it was carried out complex work on writing this post.
The attentive reader probably already wondered what to do with users, for platforms where we don't have?
Suppose you have created an app for the Android platform and posted it on the Google Play Market. A link from Play Market added to LotCat and got a short URL and QR code. Now you place them in advertising, on websites, in reviews, etc. If the link comes to you, the user with Android device, it downloads the app and immensely happy. And if a person with an iPhone or a Windows gadget? But if Blackberry?
the world has enough lovers of rare devices
Before, we would surely have lost such users. But LotCat, the user on the other platform gets the pretty page "Coming soon..." and ads from other apps for its platform!
Each time a user clicks on this block, you earn credits. For these loans you advertise your app in the same blocks of other users LotCat. Thus, no one loses traffic from platforms for which there is no application. He converted to the advertising of their applications. No more "junk" traffic! "Everything is useful, everything in the house!" — I want to say that my neighbor, zataskivanie to the stairwell is part of the old Playground.
So, we've got a product that saves money for promoting apps or games, and expands the audience.
Very easy to use:
the
Do we have plans to make the loans? Will reply without guile, Yes! But we are still in the process of developing such a model of monetization, which will be virtually imperceptible to the participants in the system. We will possibly exchange, and maybe find some more options?
We welcome feedback, criticism and suggestions of the distinguished Habra-community!
Article based on information from habrahabr.ru
Everyone who works on the mobile apps market, know the demand for SEO specialists. Everyone is looking for new approaches, channels, cases, to "open a window" in the top of the market with the lowest cost. And, it seems, we managed to come up with something new. Ugh, ugh, ugh! I hope that on Habre there are a lot of experts who appreciate our efforts.
The story begins with a small case. Our company is engaged in creation of mobile games. We have a small subscriber base, of which we regularly inform about new releases, through bulk sms. Going base for a long time, due to various reasons, we have not segmented it on the platforms. Therefore, Android users received the news that was of interest to iOs users, and Vice versa.
"This is an abnormal situation that violates karma loyalty of our customers" – we decided. In the result the idea was born, which gradually led to the emergence of a new service with a different primary purpose. Say, with startups, it happens quite often.
Meet:
LotCat (http://lotcat.com) service that saves time and money on the promotion of mobile applications.
At first glance it's a typical "cakrawala", which brings together references to all markets and platforms in one short. Actually, this was the first idea of our motostorm.
A single link can be sent in the SMS sending to all users, but the system already recognizes who likes apples and who the green men. We have even provided a Desktop link, if the link should be "sow" not only in SMS.
The first version LotCat had such an easy function that was written "on my knees" and for internal use. Tested, painted cute cat (the Internet loves cats) and went on to...
QR code
A few years ago the QR code was considered a very promising technology for advertising. He is now used in creative marketing solutions. But, unfortunately, many advertisers believe the creative application of QR code. Although there are original examples.
the Pavilion near the red square, which has brought Russia a victory at the architectural Biennale in Venice.
In LotCat we decided to return to the practical value of this technology, adding the ability to create from the received single reference QR-code.
what is it?
First of all, QR is expanding advertising opportunities mobile app – from social networks to offline. You can place it on the sand (see photo) by car on the banner on the pole on the table or whatever. Thanks LotCat the user with any platform go to the link prescribed in the code, go to your market.
QR code LotCat in advertising one of our projects.
KISSmetrics research shows that posts with photos get 53% more likes, 104% more comments and 84% more clicks. Visualization is now a trend, thanks to which the unprecedented growth of social networks focused on images: Instagram, Pinterest (feel where to dig with QR codes?). Not far behind, and major entertainment community, the description of each of them you will see the recommendation to post content with pictures.
Sand the QR code from the Japanese company Japan Trends.
In our case, the QR code, "risovannye" in image, will replace the six link and just pay attention. A certain percentage of readers are from the scan directly from the screen – that's a fact.
Burger King knows a lot about effective advertising
We tried to place the QR code LotCat a link to the game in the public Vkontakte and found that quite a large number of people really scan these pictures and move in the market.
But that's not all...
Statistics
Any Captain Obvious will tell you that when you conduct an advertising campaign, mobile app or promoting a game, you need to track and understand which channels are the most successful from the point of view of conversion in the trafc, which platforms are more popular, etc. etc. and Not interfere with the analysis of the effectiveness of a particular advertising application offline. That is more complicated, though, see what we come up with.
We added LotCat statistics.
The system collects and displays the data on transitions, referrals, browsers, countries, platforms. It is a necessary minimum that will allow you to see, for example, that your app subway download users with Android, and the booklet in the restaurant attracts people from Apple. Although maybe you will be different?
Most importantly
Finally we come to the main function LotCat for which it was carried out complex work on writing this post.
The attentive reader probably already wondered what to do with users, for platforms where we don't have?
Suppose you have created an app for the Android platform and posted it on the Google Play Market. A link from Play Market added to LotCat and got a short URL and QR code. Now you place them in advertising, on websites, in reviews, etc. If the link comes to you, the user with Android device, it downloads the app and immensely happy. And if a person with an iPhone or a Windows gadget? But if Blackberry?
the world has enough lovers of rare devices
Before, we would surely have lost such users. But LotCat, the user on the other platform gets the pretty page "Coming soon..." and ads from other apps for its platform!
Each time a user clicks on this block, you earn credits. For these loans you advertise your app in the same blocks of other users LotCat. Thus, no one loses traffic from platforms for which there is no application. He converted to the advertising of their applications. No more "junk" traffic! "Everything is useful, everything in the house!" — I want to say that my neighbor, zataskivanie to the stairwell is part of the old Playground.
Summarize
So, we've got a product that saves money for promoting apps or games, and expands the audience.
Very easy to use:
the
-
the
- Create for your games or applications a single LotCat-link and QR-code; the
- connect it to your product to different markets; the
- Promote them all at the same time, analyze; the
- Earn credits and spend them on advertising.
Do we have plans to make the loans? Will reply without guile, Yes! But we are still in the process of developing such a model of monetization, which will be virtually imperceptible to the participants in the system. We will possibly exchange, and maybe find some more options?
We welcome feedback, criticism and suggestions of the distinguished Habra-community!
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