The tale of how I promoted the site or SEO is not as scary as he is painted
First subject area
Initially the idea was to write a very detailed manual, but then decided to stay on the policies.
/ > the
Keys/requests
This is a phrase that is typed in the search to achieve the result (answer to the question of purchase, information...)
Chastotoy
the LF – low-frequency (the value is calculated logarithmically relative to the large number of queries in RF query from the category), for simplicity let it be anything below 300 requests (though in each group on a miscellaneous).
the mid – mid-range (value is calculated logarithmically relative to the large number of queries in RF query from the category), for simplicity let it be anything above 300 and below 2000 requests (though in each group on a miscellaneous).
the RF – the maximum number of searches from a simple query, for example "Lamp".
Competition
the NC – low competitive keywords with a chance to move in top (little exact occurrences of the search phrase, little master pages, low number of results in search results)
the SK – medium competitive keywords with a chance to advance to the top, but there is a competition (the entire top is busy or main or exact occurrences, but the performance of the reference mass of competitors low)
the VK – highly competitive queries, which may help you out to get out to move (and top all busy, and the link weight is horrifying) with average budgets top VC unattainable, but can be a long work in order to dramatically change the results (procurement of satellites, a reference mass, a competent SEO internally).
the
Semantic core
Assumes that will optimize each page of your site. This means that the page will certainly give response to the user request, but it must be material, which includes these answers. That is, the grounds on which the SS will be able to give this page to this query...
While that is the queries users – they are the "KEYS"
The key phrases chosen for each page individually.
the master page undertake General inquiries (describing the General category and highlight the overall theme of the site).
the category page selects the queries more narrow subject matter that distinguishes a separate category in General.
the For the page product/service – take the most specific queries that reflect its essence as accurately as possible and allowing her/him to identify.
<, h2>0 Strategy: Rate Carefree
Low cost because the traffic stupidly bought from PS. There are no other options.
the
Strategy 1: For free
the low competitive traffic is engaged in a niche where there is demand, but no competition – the classic "first come, first serve".
The scheme is painfully simple – looking for niches, we select NK requests in writing (giving useful on user request) – we get to the TOP, to enhance the effect, you can purchase a few links.
the
2 Strategy: attrition
Applies when there is competition, but it is surmountable and achievable set of tools.
Is the progressive development of the site in this direction:
-
the
- Intelligently designed structure of the site (architecture build directory of pages) the
- Proper linking of pages together to identify the most important (hub). the
- Comfortable appearance and navigation the
- Technical implementation of all requirements of the SS (file robots.txt sitemap and other buns) the
- Preparation will there be for every page taking into account the transfer of weight to the main pages and category pages. the
- Consistent reference. (links to buy not all at once, but gradually, and not only on the homepage and to different pages with the theme or common anchors, indexed pages of a competent okolossylochny text. Upon reaching the effective link mass and enabling the internal state of the website top is reached.
- Led lamp the
- Office led lamp the
- LED lamp the
- Led panel light the
- Led Floodlight the
- LED floodlight the
- Lamps ONE the
- Lamp PROGRESS the
- Industrial led lamp the
- Led fixture for clean rooms the
- Led lamp E27 the
- Led linear lamp the
- Led downlight for shops the
- Medical led lamp the
- led analog 4 to 18 the
- Led high bay
the
Strategy 3: On a break!
An extreme measure for cases when the competition in the niche very high.
Another story involving 2 strategy on qualitatively new level. As every detail is important and great authority of the resource, its real usefulness to the users. So it is a huge link building, sites satellites, the social component, etc. While this is the aerobatics possible with a solid budget.
the
As if I have moved the website and considered the Budget?
Take http://какой-то.сайт/ and realize that despite the employee's age posidelki it does not have pages in the index Yandex, in Google – so all 1 page... it Works on sale only in St. PETERSBURG, then Target region – SPB (all statistics are taken for this region)
the a cursory examination shows the following:
http://pr-cy.ru/a/какой-то.сайт
(here, include the imagination and think up the results yourself, if with the imagination to bother you do not want, then substitute your website address or favorite blog)
Take a rough list of requests:
the
-
the
the
See their frequency of requests:
| request |
Chst [WS] |
Chst "" [WS] |
Chst "!" [WS] |
| lamps one |
80440 |
2 |
2 |
| led lamp |
9480 |
1487 |
236 |
| led spotlight |
1484 |
420 |
220 |
| led lamp |
1183 |
70 |
18 |
| led panel |
508 |
116 |
50 |
| industrial led lamp |
191 |
124 |
8 |
| office led lamp |
185 |
56 |
6 |
| led spotlight |
170 |
15 |
7 |
| led light bulb E27 |
137 |
21 |
9 |
| led linear lamp |
73 |
34 |
17 |
| led downlight for shops |
67 |
3 |
0 |
| medical led lamp |
8 |
1 |
1 |
| led luminaire for clean rooms. |
5 |
0 |
0 |
| lamp progress |
3 |
0 |
0 |
| led analog 4 to 18 |
0 |
0 |
0 |
| led high bay |
0 |
0 |
0 |
See that there are very "nestrelyayuschy" requests, and "requests-dummy" (which have high base frequency, but what exactly is typed in the search is not clear – DARK HORSE).
In dark horse I would not have taken the promotion at all, but if there's nothing else – have to take. As they say on bezrybe and cancer – the fish.
| Phrase |
Competition in PS Yandex [KEI] |
number of master pages in PS Yandex [KEI] |
number of entries in the header in PS Yandex [KEI] |
the Position of our site in Yandex |
number of entries in the header in PS Google [KEI] |
number of master pages in PS Google [KEI] |
the Position of our site in PS Google |
| lamps one |
272000 |
1 |
8 |
top 20 |
9 |
1 |
top 20 |
| led lamp |
9000000 |
8 |
16 |
top 20 |
9 |
3 |
top 20 |
| led spotlight |
2000000 |
0 |
20 |
top 20 |
10 |
0 |
top 20 |
| led lamp |
5000000 |
7 |
12 |
top 20 |
0 |
4 |
top 20 |
| led panel |
3000000 |
3 |
16 |
top 20 |
9 |
1 |
top 20 |
| industrial led lamp |
3000000 |
4 |
16 |
top 20 |
10 |
0 |
top 20 |
| office led lamp |
2000000 |
1 |
16 |
top 20 |
9 |
1 |
top 20 |
| led spotlight |
2000000 |
0 |
13 |
top 20 |
3 |
0 |
top 20 |
| led light bulb E27 |
1000000 |
2 |
9 |
top 20 |
10 |
1 |
top 20 |
| led linear lamp |
1000000 |
0 |
15 |
top 20 |
8 |
0 |
top 20 |
| led downlight for shops |
5000000 |
11 |
1 |
top 20 |
1 |
4 |
top 20 |
| medical led lamp |
840000 |
3 |
3 |
top 20 |
5 |
0 |
top 20 |
| led luminaire for clean rooms. |
414000 |
2 |
0 |
top 20 |
2 |
0 |
top 20 |
| lamp progress |
923000 |
2 |
6 |
top 20 |
7 |
0 |
top 20 |
| led analog 4 to 18 |
900000 |
0 |
0 |
top 20 |
0 |
0 |
top 20 |
| led high bay |
167000 |
1 |
11 |
top 20 |
1 |
2 |
top 20 |
So there is something to work on: site in the results no, the competition somewhere in the middle, somewhere weak.
Under weak – strategy 1, under the middle – strategy 2.
the
Now to distribute the keys by page:
If to use search of the PS website, the first request is issued to the most relevant page according to the payment. Thus, it is possible to obtain the following page to embed the keys:
| Phrase |
criterion |
page example the although the same key the you can take a similar category |
| lamps one |
shared key |
main |
| led lamp |
category |
http://какой-то.сайт /catalog/industrial/high_bay/ |
| led spotlight |
category |
http://какой-то.сайт /catalog/industrial/flood_prom/ |
| led lamp |
shared key |
main |
| led panel |
category |
http://какой-то.сайт /catalog/office/downlight/ |
| industrial led lamp |
category |
http://какой-то.сайт /catalog/industrial/high_bay/ |
| office led lamp |
category |
http://какой-то.сайт /catalog/office/suspendingceilings/ |
| led spotlight |
category |
http://какой-то.сайт /catalog/architecture/flood/ |
| led lamp E27 |
product |
http://какой-то.сайт /catalog/home/lamps/item-80/ |
| led linear lamp |
product |
http://какой-то.сайт /catalog/office/surfacemountoffice/item-71/ |
| led downlight for shops |
product |
http://какой-то.сайт /catalog/architecture/lineflood/item-105/ |
| medical led lamp |
product |
http://какой-то.сайт /catalog/office/suspendingceilings/item-78/ |
| led luminaire for clean rooms. |
product |
http://какой-то.сайт /catalog/office/suspendingceilings/item-72/ |
| lamp progress |
product |
http://какой-то.сайт /catalog/office/suspendingceilings/item-72/ |
| led analog 4 to 18 |
product |
http://какой-то.сайт /catalog/office/suspendingceilings/item-102/ |
| led high bay |
product |
http://какой-то.сайт /catalog/industrial/high_bay/item-91/ |
Because of the small number of materials in the index results shows not really relevant pages, so include a manual option (by the way, in the index very few pages for the reason that it is not organized transition within the website page, he is the common "linking")
| Phrase |
criterion |
page example the although the same key the you can take a similar category |
| lamps one |
shared key |
main |
| led lamp |
category |
http://какой-то.сайт /catalog/industrial/high_bay/ |
| led spotlight |
category |
http://какой-то.сайт /catalog/industrial/flood_prom/ |
| led lamp |
shared key |
main |
| led panel |
category |
http://какой-то.сайт /catalog/office/downlight/ |
| industrial led lamp |
category |
http://какой-то.сайт /catalog/industrial/high_bay/ |
| office led lamp |
category |
http://какой-то.сайт /catalog/office/suspendingceilings/ |
| led spotlight |
category |
http://какой-то.сайт /catalog/architecture/flood/ |
| led lamp E27 |
product |
http://какой-то.сайт /catalog/home/lamps/item-80/ |
| led linear lamp |
product |
http://какой-то.сайт /catalog/office/surfacemountoffice/item-71/ |
| led downlight for shops |
product |
http://какой-то.сайт /catalog/architecture/lineflood/item-105/ |
| medical led lamp |
product |
http://какой-то.сайт /catalog/office/suspendingceilings/item-78/ |
| led luminaire for clean rooms. |
product |
http://какой-то.сайт /catalog/office/suspendingceilings/item-72/ |
| lamp progress |
product |
http://какой-то.сайт /catalog/office/suspendingceilings/item-72/ |
| led analog 4 to 18 |
product |
http://какой-то.сайт /catalog/office/suspendingceilings/item-102/ |
| led high bay |
product |
http://какой-то.сайт /catalog/industrial/high_bay/item-91/ |
the
it Remains to calculate the budget
(considering the fact that all sections, categories, materials have been a plausible textual support, registered tags, and fit the keys).
For the rapid advance there are special services, which are already counted, it remains to look at your resource, choose requests for promotion and to pay for the purchase links – simple and effective, but EXPENSIVE.
You can purchase and manually carefully selecting donors, or even to get links for free, but it's a long, painstaking work, but the most effective, as it will be allocated to do all most suitable. In addition, you need to know from your experience the number of links required to achieve a Top result in this context.
And the analysis on the first two services Webeffector and Direct from Yandex showed the following quick numbers:
| Phrase |
Budget [WE] |
Budget [YD] |
Min. budget |
Environments. budget |
Max. budget |
| lamps one |
50 |
6903 |
50 |
50 |
6903 |
| led lamp |
11000 |
12622 |
11000 |
11000 |
12622 |
| led spotlight |
2200 |
1565 |
1565 |
2200 |
2200 |
| led lamp |
2300 |
626 |
626 |
2300 |
2300 |
| led panel |
850 |
770 |
770 |
850 |
850 |
| industrial led lamp |
450 |
468 |
450 |
450 |
468 |
| office led lamp |
350 |
554 |
350 |
350 |
554 |
| led spotlight |
550 |
94 |
94 |
550 |
550 |
| led light bulb E27 |
200 |
48 | 48 |
200 |
200 |
| led linear lamp |
80 |
150 |
80 |
80 |
150 |
| led lamp to shops |
50 |
78 |
50 |
50 |
78 |
| medical led lamp |
50 |
0 |
0 |
50 |
50 |
| led luminaire for clean rooms. |
50 |
0 |
0 |
50 |
50 |
| lamp progress |
50 |
0 |
0 |
50 |
50 |
| led analog 4 to 18 |
50 |
0 |
0 |
50 |
50 |
| led high bay |
50 |
0 |
0 |
50 |
50 |
the
keep a running score and WE ASS TOP!
Well, or go to the stock exchange for the purchase of eternal links (gogetlinks, miralinks and analogues) or (sape and analogues that now has sanctions by the UA).
note:
I don't recommend using bestroute buying traffic and links through the automatic exchange!
Initially, the item with the calculations used to demonstrate the possible budget.
The correct promotion is the natural content of useful material and finding (obtaining) of natural links.
The budget is needed only for starters.
In real life, I almost (but not to the hypocrite, ever!) do not use the services of automatic promotion.
They only allow us to estimate the scale of the event...
the
the List of used services and programs
Initially didn't want to give links in the article, so I wasn't thinking about advertising.
The main brain of all transactions: Key Collector, is able to very much, for all SEOs — simply manna from heaven, it is a pity there is no button "Do it for me"...
Services:
pr-cy.ru — view available on the old domain name
www.cy-pr.com — similar to above
webeffector.ru — in fact the service is paid, but in combination with Keycollection... alternatively, you can use other analogs, thank God those who will offer to automatically promote the site too much.
gogetlinks.net service to purchase links (analogs too dark).
www.miralinks.ru service to purchase links with writing materials (there are also analogues).
uniqueness set of services do not claim, as each may have their own preferences.
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