Google Analytics and Google Webmaster Tools added statistics on social networks



/ > And I must say, just in time — many web masters had to invent all sorts of "crutches" for information about how many visitors comes to your site from social networks. And now developers at Google have created an interesting tool (as it is convenient and efficient — time will tell) that allows it to track without any problems.

In Google Webmaster Tools now has a section "+1 Metrics", which shows the effect of the buttons "+1" on search results. New Analytics can also show what effect the button on indicators such as CTR. Of course, information is displayed not only text, but also in the form of graphs, which is very convenient.

In addition, Google has Added the sections "Activity report" and the Audience report to Webmaster Tools. The first section shows how many button clicks "+1" was made on pages of your web site. The second section shows a report of the users, including demographic and geographic characteristics.



All this, of course, good and useful. But there is another tool, much more interesting. We are talking about the plugin "Social Plugin Tracking" in Google Analytics. The plugin allows to compare the influence of various social resources to the site. It tracks not only the button "+1" but also tweets, Facebook likes and other actions in social networks that are relevant to your resource.

This plugin shows three types of reports: Social Engagement, Social Actions and Social Pages. The first tracks changes in visits generated by social plugins (time on site, pageviews, etc.). The second is the number of actions in social networks relevant to your resource (the number of clicks on any button, etc.). And the third type of report compares the "social popularity" of different pages of your website.

Via Mashable
Article based on information from habrahabr.ru

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